NFL Modernizes Its Look
Posted on September 17, 2007
Filed Under Branding |
If you’ve noticed a surplus of munchies in the pantry, it’s probably because football season has started and the NFL is off to a bang. To commemorate the occasion, the National Football League has announced a new logo for the first time in 30 years. At first glance, there isn’t much to speak of… but the new mark boasts a more modern typeface and a more streamlined interpretation of the stars and ball. The new icon will no doubt scale better for overpriced merchandise and solidify the league visually for many more years to come.
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You know what? That new typeface is awful. It’s too harsh a contrast against the curvature of the outline.
The old typeface had an organic softness about it, that complemented the outline.
That’s a really nice logo redesign (or refresh) most people, including myself will never notice unless it’s pointed out to them.
Wow I hadn’t even noticed. I love when companies subtly refine their existing mark, I think they did a great job here in cleaning it up.