The brand that became a verb
Posted on January 11, 2008
Filed Under Branding |
One of the oldest technology brands in history has decided to throw their hat in the ring and (if you can believe it) modernize their image! Feast your eyes on Xerox’s new identity, making its debut officially to coincide with the famed CES convention. Love it or hate it, the mark is a significant leap forward for the once sterile corporation. And what’s more remarkable than the look? The cost! When asked what the budget was for the new identity, Xerox chose to decline comment. They did however elude that the overhaul was a “significant multimillion-dollar marketing investment.” Perhaps they xeroxed some currency to pay for it.
Comments
1 Comments
Leave a comment
Links
x-box was the first thing that came to mind.