Axe Body Spray Goes Viral
Posted on May 14, 2007
Filed Under Culture & Lifestyle |
You really gotta hand it to Axe Body Spray, they’ve done a fantastic job at suggesting that by wearing their product, you’ll get… companionship. Their latest viral campaign is no exception and a fantastic execution of streaming video and subtle product placement. The campaign is dubbed “Let the Game Continue,” and was a terrific collaboration between BBH New York and the ever popular Mindflood. This one will give you a good laugh, no doubt but the web design aspect of the intro page and the subtle animations are not without their merit as well.
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The advertising/marketing team at Axe has been doing a great job. Very compelling ads!