Web Site: Rolex
Posted on March 31, 2007
Filed Under Web Design |

If luxury watches are your thing, then luxury web sites promoting them might be too. Feast your superficial eyes on Rolex’s latest web site. It’s an elegant blend of form and function, with a handsome set of product images. The site is also very intuitive in subtle ways… for example displaying the local time on the Rolex products. Creative duties fell to none other than Critical Mass of Alberta Canada. They did a fine job with the Rolex brand and no doubt will receive numerous accolades for their work.
Very nice site indeed. I really think the brand is well suited to a great image like that. Kudos to Critical Mass.
It resized my browser. I hate that. And it’s all Flash, I hate that too.
We can completely understand both gripes, but usability aside… the design itself is still breathtaking (we think).
Critical mass does excellent work. They have worked with everyone from pampers to NASA.
I agree with poster above tho; I too hate an all flash site.